For example:
Someone might say, "He works for the Times." Meaning, he works for The New York Times, not meaning a date or time. It surpasses other publications with the word "Times" in their nameplate.
The nameplate style has not changed since its original publication in 1851. Though the name from "New-York Daily Times," to "New-York Times," to the current "The New York Times" has changed, the font and style created has stayed consistent for over 150 years. Forever symbolizing great journalism with the recognizable logo.
Other industries may have a generic logo, such as "RX" for Pharmacy, but journalism is one of the few industries where a flagship corporation leads the standard for excellence in its respective field.
"The New York Times" nameplate was first used in December of 1896, and has stayed consistent since. |
The font has also been adapted to a single "T," for copyright purposes and for logo. This recognizable "T" proves that the font has been so ingrained into our minds that only a fraction of the title can be shown, and the public will immediately recognize the reference.
The "T" logo has been used for The New York Times Magazine since 2004. |
If you pick up a publication with the nameplate of The New York Times you expect to get a quality product. This is also why many other news organizations have tried to mimic The New York Times' nameplate.
The Washington Post was founded in 1877 and has a similar nameplate as The New York Times. |
This "old english" font has become recognizable as a newspaper heading since before The New York Times was a great newspaper. It is only in the recent decades that The New York Times has stood as the pillar of great journalism and recognized by the "T" logo.
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